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In 2009, Lo Norona and Tyler Willis founded Digital SOMA to connect the leaders of the new media economy within Agencies, Brands and Technology Companies in SOMA, San Francisco.
"Facebook easily has the brand equity to launch their own phone (most likely with a partner at first) and marry it to your address book, photos, videos and events in ways that Google can never match because they are more social. Facebook gets connections and how to use the data to make your life better."
Sooner or Later, Facebook Will Launch Its Own Phone - The Steve Rubel Lifestream
