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January 6 2010

"The ads only appear when the pages are printed, with the theory that users who print the page are inherently committed to the content."

Of course, this arrangement could only work if visitors are actually printing pages at a worthwhile rate. Not to worry, said Chuck Corday, Hearst Digital Media’s SVP and GM: “Printing from our magazines’ Web properties is a behavior that already has scale.” (via ryanbrown)

  1. digitalsoma reblogged this from ryanbrown
  2. spiers reblogged this from evangotlib and added:
    Does this mean that Hearst will present a more aggressive rate card for those ads because technically they’re “print...
  3. evangotlib reblogged this from ericmortensen and added:
    I bet the 13 people who go to magazine websites and print things out from said web sites will be thrilled about this.
  4. ericmortensen reblogged this from tanya77 and added:
    Too bad they couldn’t wait until April 1 to release this.
  5. ifightevil reblogged this from ryanbrown and added:
    Same I imagine could be done with advertisements placed inside email-forwarded articles. Don’t have the same commitment,...
  6. chrismohney reblogged this from brianvan and added:
    This is so hilariously harebrained it could easily be the setup for an Onion headline, if it also wasn’t so inherently...
  7. tanya77 reblogged this from spytap and added:
    I see “printing screen shots” in your future.
  8. spytap reblogged this from ryanbrown and added:
    “You keep using that word. I do not think it means what you think it means.”
  9. brianvan reblogged this from ryanbrown
  10. ryanbrown posted this