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In 2009, Lo Norona and Tyler Willis founded Digital SOMA to connect the leaders of the new media economy within Agencies, Brands and Technology Companies in SOMA, San Francisco.
"Put aside your need for a step-by-step manual and instead realize that analogies are your best friend. By the time there is a case study in your specific industry, it’s going to be way too late for you to catch up."
Seth’s Blog: Learning by analogy
This is exactly the attitude we’re trying to cultivate at Digital SOMA. By connecting the best interactive people across industries, we can help them transfer knowledge of tangentially relevant industries — dreaming up the best case studies of tomorrow.
