Digital SOMA

"Though we’ve been doing advertising effectiveness analysis for over a year now, we’re continually learning new things about online advertising. The newest learning? The time-honored concept of “advertising decay” is a myth."

The Myth of Advertising Decay

A really interesting case study for Banana Republic, and incidentally, for intrusive big-ass ad formats on major media properties such as NYT.com (via everythingismedia)

Interesting, I think the statement that advertising decay is a myth is a bit overstated, what people are generally measuring when they talk about ad decay is rate of audience response, the second graph that compete highlights does a good job to complete the analysis. Good read, Interesting data.