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In 2009, Lo Norona and Tyler Willis founded Digital SOMA to connect the leaders of the new media economy within Agencies, Brands and Technology Companies in SOMA, San Francisco.
"But what many might be missing could be the biggest reason Google bought AdMob: the data. With the acquisition of AdMob, Google now has access to usage data of many of the most popular mobile apps — especially the apps in the iTunes App Store. For iPhones. If Google is taking on Apple for mobile OS market share, they just scored a huge competitive advantage."
IanSchafer.com: Why Google’s Acquisition of AdMob Isn’t Just About Advertising.
