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In 2009, Lo Norona and Tyler Willis founded Digital SOMA to connect the leaders of the new media economy within Agencies, Brands and Technology Companies in SOMA, San Francisco.
"I wanted to make a children’s movie like sone of the ones I grew up with. And that went with the idea of how you didn’t have to wear helmets when you rode bicycles. I never wore a helmet riding a bicycle, and, in a way, the movie is for children who don’t wear helmets when they ride bicycles. Maybe that sounds terrible. I support children wearing helmets on their bicycles—there’s just a certain nostalgia for when they didn’t. For when we didn’t."
Wes Anderson, in the recent New Yorker profile (via peterwknox) (via mikehudack)