Digital SOMA

"It’s easy to ‘design’ when you’re unencumbered by things like metrics, creative direction, business acumen, sales experience, actual functionality, enterprise scale, or any thought about how a site with millions of page views and users has to function. It’s easy to look at their site versus your comp and go, ‘See, mine’s better. You guys must really suck at this.’"

So Serious | Creating Controversy for its own Sake (and How Humility is a Rare Bird Indeed on the Web These Days) (via nickdouglas) (via mikehudack)