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In 2009, Lo Norona and Tyler Willis founded Digital SOMA to connect the leaders of the new media economy within Agencies, Brands and Technology Companies in SOMA, San Francisco.
"If an interaction is fun, design it with more friction. If it’s boring, design it with less. Don’t blindly make everything faster and easier."
Joey Roth (via kevintwohy) (via gtmcknight)
Is that so, yes? Hm.