January 2010
6 posts
Facebook easily has the brand equity to launch their own phone (most likely with...
– Sooner or Later, Facebook Will Launch Its Own Phone - The Steve Rubel Lifestream
"The ads only appear when the pages are printed,... →
Of course, this arrangement could only work if visitors are actually printing pages at a worthwhile rate. Not to worry, said Chuck Corday, Hearst Digital Media’s SVP and GM: “Printing from our magazines’ Web properties is a behavior that already has scale.” (via ryanbrown)
A lot of the people who read a bestselling novel, for example, do not read much...
– The Economist
This is really a huge insight that has repercussions in all sorts of other areas, from digital advertising to iphone apps to search engines. And it’s all based on the age old principle of people being afraid of missing things out. Hence the blockbusters.
Maybe one person’s attention...
What is success? To laugh often and much; to win the respect of intelligent...
– Ralph Waldo Emerson
via revolvver / dayofthedreamweavers
(via waxandmilk) (via mikehudack) (via abeshafi) (via hiten)
December 2009
1 post
1. Perpetually Free with a Paid Upgrade Option – Under this model, you build a...
– Thoughts on Free Powered Business Models and Why Time Beats Features | Charles Hudson’s Weblog
Rafer sez: Content people and commerce people see freemium opportunities in entirely different ways. Both can work great, but Charles’ post made the contrasts more obvious than normal for me.
Charles...
November 2009
27 posts
The media business, either on the national or local level, is losing its grip on...
– Local Media’s Hidden Asset: Their Salesforces (via brooksjordan)
This is how Yahoo! has forumalate their Publisher Network model. Yahoo displays the content from local papers and those same local papers can sell the against against the pages served on Yahoo. The existing sales teams with long local...
Goals first. Then strategy. Then tactics.
– Marketing Strategy vs. Tactics « Brand Insight Blog (via hiten)
Put aside your need for a step-by-step manual and instead realize that analogies...
– Seth’s Blog: Learning by analogy
This is exactly the attitude we’re trying to cultivate at Digital SOMA. By connecting the best interactive people across industries, we can help them transfer knowledge of tangentially relevant industries — dreaming up the best case studies of...
Though we’ve been doing advertising effectiveness analysis for over a year now,...
– The Myth of Advertising Decay
A really interesting case study for Banana Republic, and incidentally, for intrusive big-ass ad formats on major media properties such as NYT.com (via everythingismedia)
Interesting, I think the statement that advertising decay is a myth is a bit overstated, what...
But what many might be missing could be the biggest reason Google bought AdMob:...
– IanSchafer.com: Why Google’s Acquisition of AdMob Isn’t Just About Advertising.
Google to buy mobile ad network for $750 million -... →
iPhone App, Cry translator, knows why your baby is... →
“Clinical studies have shown the Cry Translator can decipher the broad meaning of a baby’s cry with 96 percent accuracy.” (via jayparkinsonmd)
I wanted to make a children’s movie like sone of the ones I grew up with. And...
– Wes Anderson, in the recent New Yorker profile (via peterwknox) (via mikehudack)
It’s easy to ‘design’ when you’re unencumbered by things like metrics, creative...
– So Serious | Creating Controversy for its own Sake (and How Humility is a Rare Bird Indeed on the Web These Days) (via nickdouglas) (via mikehudack)
If an interaction is fun, design it with more friction. If it’s boring, design...
– Joey Roth (via kevintwohy) (via gtmcknight)